When collaboration meet real Impact: Meals & More x Innocent Drinks

At Meals & More, our mission is simple: to support the provision of healthy meals & enriching activities for children during the school holidays.

Achieving that mission relies on strong partnerships and sometimes those partnerships open doors in unexpected ways.

Our collabo

ration with Innocent Drinks is a great example of how connections within the food & drink sector can help turn everyday products into meaningful support for children most in need.

A smoothie that gives back

Together with Innocent, we’ve created a simple but powerful initiative around their Peaches & Passionfruit Kids Smoothie.

For every case sold, £1 is donated to Meals & More, helping support children who rely on holiday clubs for meals, activities and safe spaces when school is out.

What began as a short-term promotional campaign in 2025 has since grown into something much bigger.

Following a successful month-long promotion that delivered strong sales uplift and engagement, Innocent saw the opportunity to deepen their support.

The result is a dedicated SKU throughout 2026, with £1 from every case sold supporting children facing food insecurity.

Just ten weeks into the campaign, the partnership is already building strong momentum in both awareness and sales performance.

Seeing the impact first-hand

The partnership became even more meaningful when the Innocent team visited one of the holiday clubs supported by Meals & More.

Charlie Ball, Commercial Executive at Innocent, shared:

“We’ve joined forces with our friends at Meals & More to give our Peaches & Passionfruit kids smoothie an extra splash of goodness. For every case sold, £1 goes straight to the charity to help children get the support they need.

In 2025, we visited one of the clubs supported by Meals & More and left feeling all warm and fuzzy after seeing the joy, confidence and curiosity they help spark. Naturally, we wanted to do even more.

This partnership brings our purpose to life: making it easier to live well through the delicious goodness of fruit & veg. Add a case to your order and help us sprinkle a little good into the world.”

The power of sector collaboration

Innocent has built its reputation as a well-loved smoothie brand on a mission to make it easier to live well through the goodness of fruit and veg. Through this partnership, they’re showing how purpose-led brands can support charities in ways that also engage their customers and partners.

By connecting their product with our mission, Innocent has created a simple way for their network to help support children during the holidays.

A partnership that works for everyone

Collaborations like this demonstrate what can happen when organisations with shared values come together.

Through Innocent’s commitment and connections across the food & drink sector, a single product can help generate real support for children while also helping the brand bring its purpose to life.

It’s a reminder that meaningful partnerships don’t always need complex fundraising campaigns. Sometimes, the most effective ideas are the simplest ones and the impact can be felt far beyond the product itself.